Italy’s leading advertising sales house, Publitalia ’80 is 100% owned by the Mediaset Group, one of Europe’s largest media companies and the leading commercial broadcaster in Italy.
The media portfolio includes FTA generalist and thematic channels, with advertising opportunities ranging from spot campaigns and special ads on linear TV to addressable formats on connected TV sets: the strongest TV offer to reach commercial audiences.
19FTA TV stations
34,7%TV audience share 15-64
35,5%TV audience share 15-64
PT h. 19.30-24.00
Digitalia '08 is the exclusive sales house for Serie A, UEFA Europa League and Conference League football matches aired on DAZN in Italy.
Mediamond is the sales house for digital and print editorial properties of both Mediaset and Mondadori - Italy’s leading magazine publisher. Mediamond portfolio also includes a reach-leading radio system, a DOOH network in Milan and third parties’ websites.
84,5%Digital monthly reach
21,8%Radio audience share 14+
AQH h. 6-24
72%Print monthly readers
>5 mioOOH daily contacts
Urban Vision is the leading player on the Italian OOH sponsored restorations market. Its portfolio includes exclusive temporary positions in Milan and Rome’s most prestigious locations, as well as digital led billboards.